Integrated B2B PR and marketing
Barrett Byrd Associates has all the pieces of the marketing mix for you to draw on to produce the solutions your business needs. We provide a single stop, specialist and cost effective resource for integrated marketing solutions that match the needs of the demanding construction, steel, transportation, petrochemicals, environmental and related engineering industries.
Our client-focused, in-house graphic and web designers, journalists, marketing professionals and advertising campaign managers will work with you to create and implement a marketing and press relations campaign that is right for your company’s needs now, whatever your size.
BBA’s track record in getting its clients’ stories published is second to none.
BBA’s PR professionals have extensive experience of print journalism in the construction and transportation sectors. They know how to convey key messages in press releases and feature articles that editors will pick up and want to read.
Our contract publishing arm produces high quality, industry leading magazines on behalf of clients, with print runs up to 100,000. The editorial staff are full time BBA employees with extensive knowledge of the industries covered. A highly professional sales team with extensive experience of these specialist markets ensures the commercial targets are met or exceeded.
Newsletters, whether distributed as digital publications, pdfs or conventionally printed, can be highly effective communication tools, whether targeting employees, clients or local communities. BBA has extensive experience in designing and writing brand enhancing publications for all these audiences.
Our in house design skills ensure clients receive the highest quality creative work on time, to budget and in line with your brief. Linked with our copywriting capabilities, BBA’s brochure production service is second to none; although either copywriting or design can be sourced separately.
Thanks to our deep and detailed knowledge and experience, our creative team is able to create press advertising that works. We can come up with a concept, develop it, write copy and design a single advert or an entire campaign for you. Having worked in the construction media sales environment ourselves, we know how media is specifically brought and sold in this sector– giving us an extreme advantage over other agencies who may not know your market, or understand how individual magazines within construction like to operate.
As well as handling all your Public and Press Relations requirements, BBA is able to provide you with all the design elements that go with them. We have years of experience of putting together magazines and newsletters, laying out adverts, and creating graphic identities for our clients. Whether it’s something as simple as a press release on a letterhead, or something as complicated as a trade stand or a corporate identity, we can help you.
A website is as individual as your business, and should be tailored to fit your needs. Some people just need to get their information over in the simplest but most impactful way possible – others want to add in extra functionality, such as an on-line shop, a live blog or social networking feeds. We can also advise you on the use of social marketing to help spread your message into places it would not normally reach.
Bid and award services
Our team is experienced in all aspects of the bidding process, with a proven track record of winning work with major national construction companies. Our services include:
- Help with Pre-Qualification Questionnaires (PQQ), Expressions of Interest (EOI), Invitations to Tender (ITT);
- Writing, proof-reading, and editing;
- Design and page layout, using InDesign or Word.