Newsletters aimed at keeping customers on side in fast changing markets or to keep employees informed and feeling appreciated are among the most effective tools for marketing and communications managers. Barrett, Byrd Associates has a fine track record in developing external or internal communications strategies for clients in the construction and engineering sectors; and then implementing these strategies to produce attractive, readable publications. Newsletters that are well researched, well written and professionally presented are our forte.
Using our own specially trained, experienced writers and editors, Barrett, Byrd Associates creates publications of which our clients can be proud. Your customers increasingly will want to see evidence of your ability to communicate effectively with them and with your own people. And having a first class ‘house journal’ engenders pride among employees and is attractive to potential recruits. It indicates the company cares about its staff.
No organisation is too large or too small to benefit – our clients’ print runs range from 500 to 60,000. External distribution can be to a client’s own data base or by other means where we can help, such as being circulated as an ‘out sert’ to one of the weekly or monthly journals published by the major publishing houses; where we can often negotiate preferential rates.
