‘Inside Nuttall’ is the magazine delivered each quarter to over 3200 employees of the contractor Edmund Nuttall. Barrett, Byrd Associates researches and writes the stories in ‘Inside Nuttall’, lays out pages and manages the magazine’s production. We did not design it – the look of ‘Inside Nuttall’ is dictated by Edmund Nuttall’s corporate style.
Everything else is the company’s responsibility, however, including obtaining corporate approval for the stories. The magazine’s content has to be pertinent, topical, interesting and readable, but still convey Edmund Nuttall’s corporate messages, especially regarding technical expertise, health and safety and delivering good value to clients.
