Barrett Byrd Associates - Publicity Management

Publicity management – in particular, obtaining beneficial press coverage – is Barrett, Byrd Associates’ principal specialism, carried out on behalf of clients in the construction, transportation and environmental sectors.

The company’s publicity managemant ‘unique selling point’ is the ability to produce well written technical articles which get accepted by editors for their publications and web sites as editorial matter. Barrett, Byrd Associates does not write overtly promotional material or advertising copy: we apply journalistic standards and convey what are sometimes quite technical messages in a form that is easy to comprehend.

Barrett, Byrd Associates supplies complete editorial packages – headlines, standfirsts, high quality illustrative matter, captions and annotation as well as body copy – to maximise the attractiveness of the news and feature material supplied to editors planning their issues and web pages.

Among Barrett, Byrd Associates’ writing staff are several former civil engineers as well as an economist, sociologist and local newspaper specialist. The way the company works is to raise a client company’s profile with carefully written articles targeted at appropriate outlets. We have a good reputation for providing straight copy and have close relations with the press in the sectors described above.

Click on STOP PRESS for recent examples of press coverage obtained by Barrett, Byrd Associates for clients of the company.