Case Study Two:
Transportation Professional
Transportation Professional was relaunched for the Chartered Institute of Highways and Transportation by BBA in 2002 with a complete redesign and a sharpened focus on high quality editorial. The magazine is seen by our client as a key part of their services to their 13,000 members, helping to keep them informed about developments in the highways, airfields, railway and related markets.
Since being entrusted to BBA advertising page yields have been increased significantly and the magazine is now seen as the leading editorial product in its field. BBA manages all aspects of the magazine’s advertising sales, production and distribution. Advice is also given to the CIHT on other commercial revenue raising matters